Out of Step
brand Story
Out of Step Books & Tattoo is a one-of-a-kind business located in Downtown Eugene, Oregon. From book publishing to tattooing education, this family-owned business harnesses years of professional experience in tattooing and publishing to support and promote the arts community.
About this project
process
We collaborated with Out of Step Books to create a brand story that communicates all the services of their multi-offering tattoo shop. They wanted to let the community know who they were, what they did, and their focus on inclusivity and promoting artists.
We worked with Steve & Dr. Jinxi Caddel to conduct interviews with the staff, owners, and artists about their passion for tattooing and ‘misfit’ art.
Our favorite part
SIMON: Learning the history of tattooing and the story of Steve & Dr. Jinxi
