LANE FIRE AUTHORITY
RECRUITMENT VIDEOS & WEBSITE REDESIGN
In summer of 2024, Octavus Media collaborated with Lane Fire Authority to enhance their digital presence and support their recruitment efforts. This multifaceted project involved a comprehensive redesign of their website and the creation of multiple compelling recruitment videos aimed at attracting dedicated and skilled personnel to join their team.
About this project
process
While Simon planned and organized video shoots with the instructors and leadership staff at Lane Fire Authority, Cat was hard at work developing site maps and graphics for the new website.
The two projects operated simultaneously—creating new assets that could be used on a variety of recruitment and marketing platforms.
By pairing both our skillsets on this project, we could create a new look for LFA that was modern, engaging, and exciting. The recruitment videos have been shared on social media and other marketing platforms, but they have also been implemented throughout the website design to add engaging background elements.
Our favorite part
SIMON: Working in a high-octane setting with new recruits, volunteers, and professional firefighters.
CAT: The videos also bring so much personality and energy to the new website! We could also develop new interactive elements for the community to use; such as a kids fire safety educational page and interactive defensible space diagrams.