ANAHUAC
Campaign Video
We worked with Capaces and Anahuac to create a Brand Story (mini-documentary) about their program. The video is featured on both the Capaces and Anahuac websites. It has been screened during capital-raising events, referenced in grant proposals, and shared with community partners.
About this project
process
Over the course of 2-3 weeks, our team gathered footage and conducted interviews with the staff, volunteers, and community served by ANAHUAC & CAPACES. We captured drone footage that highlighted the building and community coming together to paint a mural representing the legacy of the outreach.
Outcomes
This project was part of a greater campaign and case for support for ANAHUAC and CAPACES. Since fall 2021 they have raised over $4M from philanthropy, state and federal funding, and individual donors for the capital campaign for the Anahuac Farm of Capaces Leadership Institute. $98k has been raised from individual donors alone! With this funding, CAPACES was empowered to purchase farmland to expand its services for indigenous migrant workers and their families.
Our favorite part
SIMON: Filming the mural and seeing that come together.
CALEB: Definitely the cooking!
