Fresh branding for Women's Mental Health Service
Harmony Haven
A new brand identity for a women's mental health collective that breathes new life into their outreach and marketing.
Our Approach
We began with in-depth conversations to understand Harmony Haven’s vision, audience, and goals. Through brand strategy workshops, we explored how their visual identity could better align with their evolving mission—creating a brand that feels warm, open, and inviting without leaning into traditionally feminine aesthetics.
From there, we developed mood boards, typography studies, and color explorations to craft a brand that balances professionalism with emotional connection. After refining the design with their team, we delivered a flexible and recognizable brand system ready for digital and print applications.
Client Background
Harmony Haven is a collective dedicated to supporting women through life’s transitions using the power of music therapy and mental health services. Their programs provide a safe space for healing, self-discovery, and emotional well-being, helping women navigate major life changes such as loss, career shifts, and personal transformation. Rooted in community and empowerment, Harmony Haven blends therapeutic practices with creative expression to foster resilience and growth.
Project Background
After a decade with their original branding, Harmony Haven needed a refreshed visual identity that better reflected their growth and the diverse women they serve. Their previous logo, featuring pink script and a heart, felt too narrow in its appeal. They wanted a look that conveyed warmth and inclusivity while maintaining a professional presence.
